The 2005 official event logo, created by New York-based Phoenix Design Works, features an image of the Statue of Liberty in the center of the design in purple and turquoise, and is bordered in black with the words "World Thoroughbred Championships" at the top, and the traditional Breeders' Cup logo placed above the words "Belmont Park 2005" at the bottom. The outside frame of the logo is modeled after the classic window facade of the brick wall architecture of Belmont Park.
"The 2005 event logo combines one of the signature elements of New York, 'Lady Liberty,' with the World Thoroughbred Championships at Belmont Park," said vice president of Breeders' Cup Event Management Damon Thayer. "We look forward to displaying the logo widely throughout the New York Metropolitan area and to our international outlets."The event logo will appear in Breeders' Cup advertising, promotions, and officially licensed clothing and merchandise sold here and overseas. The logo will also appear on the NTRA Web site and be utilized by North American and other international media organizations to complement coverage of the World Thoroughbred Championships. The Breeders' Cup, which will be televised live on NBC, consists of eight championship races with purses and awards totaling $14 million. This will mark the fifth time the New York Racing Association has played host to the Breeders' Cup, holding the event previously at Belmont Park in 1990, 1995 and 2001, and first at Aqueduct Racetrack in 1985.