Goffs Announces New Yearling Sale Incentives

Goffs, the Irish-based bloodstock auction company that is in talks to take over Britain’s number two firm, Doncaster Bloodstock Sales, announced on April 30 an extra set of bonuses involving the Goffs Million yearling sale in October.
The winners of the 2008 Parknasilla Hotel Goffs Million colts and fillies races, which are only open to horses sold at the 2007 sale and each have first place prize money of one million euros, will gain a further one million euros if they go on to victory in the Irish group I classics, the 1,000 or 2,000 Guineas, the following year.
Goffs is providing this extra incentive at no additional cost. The company is in a fierce marketing battle with Europe’s leading bloodstock auction firm, Newmarket, England-based Tattersalls, which introduced three sales incentive races linked to the 2007 Tattersalls October yearling sale (part one).
Sales races attached to Goffs Million sale were established for the 2005 auction ,and chairman Eimear Mulhern said: "This thrilling new incentive represents a genuine opportunity to win not one but two million euro at no extra cost.."
Sales races are largely funded by owners through entry fees and the two Goffs races last year linked to the 2005 Goffs Million Sale raised more than the prize money offered.