(Edited press release)
TVG May 9 announced that it reached an agreement with Dubai Sports Channel to significantly increase international exposure for American Thoroughbred horseracing by making the programming available to more than eight million homes across the Arabian Peninsula.
Under terms of the agreement, TVG will simulcast racing coverage and select programming to Dubai Sports Channel, which is distributed to approximately 1.5 million homes in the United Arab Emirates and seven million homes throughout other markets in the region, including Saudi Arabia.
Outside the United States, the potential reach of TVG programming now approaches 20 million households, including the 11 million homes TVG content currently reaches in England and Ireland through its relationship with At The Races.
Within the U.S., the TVG network is distributed to 26 million households. Additionally, TVG programming is available across the country through regional sports networks under the Fox Sports Net banner.
"Our relationship with Dubai Sports Channel will greatly benefit U.S. breeders and horsemen by providing widespread exposure for them in the Middle East," said David Nathanson, TVG general manager. "Dubai in particular is widely recognized as home to some of Thoroughbred racing's most prominent owners and breeders who greatly impact horseracing around the world."
Ahmed Al Shaikh, managing director of Dubai Media Incorporated, said, "It is exciting for Dubai Sports Channel to be associated with TVG as it enables more comprehensive coverage of U.S. Thoroughbred horseracing to reach a larger audience in the Middle East, especially in Dubai, where there is significant interest in the sport."
