Thayer Named Consultant for Pinnacle

Damon Thayer will serve as a consultant for the new Pinnacle Race Course.

from Pinnacle Race Course

Damon Thayer, who owns Thayer Communications & Consulting and is a Kentucky senator, has officially been named general consultant/adviser for Pinnacle Race Course, the new Michigan racetrack scheduled to open July 18.

Thayer will provide consulting services ranging from operations to brand management, including marketing, communications, and special events.  His initial activities are focused on logo and branding efforts, Web site content, and advertising campaign production.

Thayer, who lives in Georgetown, Ky., was with Breeders’ Cup in Lexington, Ky., from 1999-2007. He joined the company as director of marketing and was promoted to vice president of event management in 2001. He was responsible for marketing and event operations for the Breeders’ Cup World Championships.

Before that, he was director of communications at Turfway Park in Kentucky from 1992-99. 
He coordinated media efforts for the 1992 Preakness Stakes (gr. I) as director of media relations for Pimlico Race Course, and worked at several racetracks in Michigan, Ohio, and Maryland from 1985-1992.

Pinnacle Race Course, which will be Michigan’s only all-Thoroughbred track, is being developed by Jerry Campbell and his wife, Felicia “Lisa” Campbell. The couple opened Great Lakes Downs in Michigan in 1999 after Detroit Race Course closed.

“I am pleased to be on the Pinnacle team helping the Campbells return top-class Thoroughbred racing to the Detroit area,” Thayer said. “I got my start in the horseracing industry in Michigan nearly 25 years ago, and it is a privilege to be involved in its rebirth at Pinnacle Race Course.”