The Breeders’ Cup announced July 17 it has selected St. Jude Children’s Research Hospital and Susan G. Komen for the Cure as non-profit beneficiaries for the 25th running of the Breeders’ Cup World Championships, to be held Oct. 24-25, at Santa Anita Park.
This marks the first time the Breeders’ Cup has established relationships with broad-based global charitable organizations tied to the World Championships. The Breeders’ Cup has established a goal to raise a minimum of $250,000 for each charity during the weekend.
In addition to these two groups, the Breeders’ Cup will seek to raise funds and awareness for local charities in the Southern California area and for equine-related charities it has supported since its inception in 1984.
Both St. Jude Children’s Research Hospital and Susan G. Komen for the Cure will participate in the weeklong series of events both on and off the track in a variety of ways. They include:
- Information locations on-site at Santa Anita for each charitable organization
- Involvement with the Thursday night celebrity gala and the Friday night Chairman’s dinner
- PSAs that will air during ABC’s and ESPN’s live coverage of the event and the simulcast show
- Activities on and off-site that will allow fans to participate in the fundraising efforts
- Support from each group’s local affiliate network
- Digital marketing promotions
Both groups plan to work with Breeders’ Cup Challenge tracks both in the United States and abroad. Winners of Breeders’ Cup Challenge races -- which this year will be held in U.S., Canada, Hong Kong, and Great Britain from July-October -- earn automatic qualifying berths into a corresponding race at the Breeders’ Cup World Championships.
“St. Jude Children’s Research Hospital and Susan G. Komen for the Cure both are remarkable charities,” said Greg Avioli, Breeders’ Cup president and CEO. “We are honored that the Breeders’ Cup can have a role in making a difference in the lives of the women and children and their families.”
The Breeders’ Cup plans to reach its $500,000 minimum goal through ticket sales, one of a kind auction items, sponsor programs and private donations.
For the second consecutive year, the Breeders’ Cup will be conducted as a two-day event, and for the first time, will feature an all-female race program on Championship Friday that will consist of five Breeders’ Cup races. The Breeders’ Cup continues the following day with nine male open races. The Breeders’ Cup World Championship will also be run at Santa Anita Park in 2009.
“St. Jude is honored to be selected as one of the beneficiaries for this prestigious event,” said John P. Moses, chief executive officer of ALSAC, the fundraising organization for St. Jude. “Thanks to the generosity of the Breeders’ Cup organization, we can ensure that no child is ever turned away from St. Jude because of a family’s inability to pay. We are most grateful to the Breeders’ Cup for this support of St. Jude’s mission of finding cures and saving lives.”
“Being a part of the Breeders’ Cup is a way for Susan G. Komen for the Cure to step out and engage an entirely new audience we would probably not be able to reach otherwise,” said Katrina McGhee, vice president of marketing for Susan G. Komen for the Cure. “Breast cancer impacts everyone—spouses, children and friends, and we want to reach them in a meaningful way where they live, work and play. Of course, the fight against breast cancer transcends beyond the racetrack and we need everyone, everywhere engaged in our movement to end this disease once and for all.”