Mike Ziegler, most recently vice president and assistant general manager at Hollywood Park, has been named senior vice president of California-based Youbet.com, the company announced Sept. 16.
Prior to his three years at Hollywood Park, Ziegler held senior positions at Bay Meadows, Santa Anita Park, and Golden Gate Fields. Before entering the horseracing industry, he worked in marketing with the Oakland Athletics Baseball Co. and Gatorade.
“I am very pleased to be joining Youbet at this time,” Ziegler said. “Youbet is a pioneer and the absolute best brand in the advance deposit wagering space. The team has done a terrific job over the last couple of quarters turning around the company, and I look forward to bringing my experience to the table to build upon these accomplishments.”
“Hiring an individual of Mike Ziegler’s experience to the Youbet team will add an entirely new dimension to our business,” said Michael Brodsky, president and chief executive officer of Youbet.com. “With his deep relationships in horse racing and unique industry perspective, we are certain that Mike will have a dramatic impact on Youbet’s efforts to further develop and define new and existing relationships with our content partners.
“There are many tough issues facing the racing industry today, and we are deeply committed to our relationships, especially with our independent track partners, the horsemen, and racing fans at large. Mike’s long-standing industry experience, coupled with his ability to comprehend multiple points of view and high regard within the industry, will facilitate Youbet’s success with all of our key constituents.”