Hallway Feed Renews With NTRA Advantage

NTRA members receive discounts through program.

Edited press release

The National Thoroughbred Racing Association has announced that Hallway Feeds has renewed its sponsorship agreement with the NTRA. Under the terms of the agreement, Hallway Feeds will continue as the Official Feed Supplier to the NTRA through 2011 and will offer the equine industry preferred pricing on its products through the NTRA Advantage program.

Hallway Feeds, whose relationship with the NTRA dates back to 1999, is a registered trademark of Farmers Feed Mill, Inc., a Lexington, Ky.-based feed manufacturer. Since 1964, Hallway Feeds has supplied the horse industry with custom manufactured feeds.

“We’re thrilled that our longstanding relationship with the National Thoroughbred Racing Association will continue as a prominent staple of our support for the Thoroughbred industry,” said Lee Hall, vice president of Farmers Feed Mill. “The response of both our domestic and international clients to the work of the NTRA and our partnership with the organization continues to be very positive. During these challenging times, the NTRA will be expected to provide leadership and new opportunities to those in the thoroughbred industry. We see it as our responsibility to do our part in supporting their important work.” 

“We are delighted that NTRA Advantage will continue its mutually beneficial relationship with Hallway Feeds, which has been one of our most loyal and devoted partners,” said Terry McElfresh, senior vice president of NTRA Advantage. “Whenever a member of the industry uses NTRA Advantage, a portion of sales proceeds goes to support NTRA programs for marketing, advertising, television and legislative and regulatory advocacy, which improves the economics of horse racing and breeding. So in addition to realizing significant savings on your purchases, you are supporting the companies that support racing.”

NTRA Advantage delivers substantial cost savings—through local dealers—on products and services from its Official Suppliers. Value-added services are also available through NTRA Advantage, including employee training in equipment operations and usage surveys that help buyers develop a long-term buying strategy based on equipment needs and the timing of their purchases. To date, NTRA members have saved more than $60 million through the program. Other NTRA Advantage Official Suppliers include John Deere, UPS, Toshiba, Office Depot, Sherwin-Williams, Equine Travel Advantage and Moxie Equestrian.