Online Video Company Expands to Europe

Sirecam was formed five years ago in Australia and New Zealand.

Edited Sirecam press release


Sirecam, an equine multi-media marketing and promotion company, has announced they have joined forces with the Sangster family to operate Sirecam Europe.

Commencing operations five years ago, Sirecam introduced of online video footage to market and promote yearlings and stallions in Australia and New Zealand.

"We could not be happier to be working with the Sangster family," says Sirecam Group chairman Martin Ralston. "The Sangster family have always been innovators in the racing and breeding industry so to be working with them in Europe is very exciting and we look forward to a fruitful association."

"As vendors and buyers we know how successful the concept of video filming of horses is in the sales process," said Adam Sangster. "There was a definite gap in the market for this in Europe and we are delighted to be working with Sirecam to take this further."

Sirecam Europe will continue to be represented by Alice Lukey-Smith of Bloodstock Media Soltuion.