2010 Breeders' Cup Logo Unveiled

Twin spires are part of design.

The logo for the 2010 Breeders’ Cup World Championships was unveiled Oct. 29 by the Breeders’ Cup and Churchill Downs, the Louisville track that will be hosting the two-day racing event for a record seventh time. The 2010 Breeders’ Cup is scheduled for Nov. 5-6.

According to the release, the 2010 logo incorporates Breeders’ Cup’s purple with the Thoroughbred mark in the center of the logo and the twin spires at Churchill Downs shaded in silver with the center circle enveloped by a silver outer ring. The words "World Championships" are placed in an arc over the top of the logo and "Churchill Downs" under the circle.

"Combined, the logo captures the prestige of the Breeders’ Cup with the timeless architecture associated with the twin spires of Churchill Downs," according to the release.

This year’s Breeders’ Cup will be held at the Oak Tree Racing Meet at Santa Anita Park in Arcadia, Calif. and consists of 14 races and $25.5 million in purses on Friday, Nov. 6 and Saturday, Nov. 7 and will be televised on ABC and ESPN and in 130 countries.