Jim Mulvihill, a New Orleans, La., native, has been named communications and pari-mutuel marketing manager at Fair Grounds Race Course & Slots, which opens for live Thoroughbred racing Nov. 6.
Mulvihill served as media relations associate at Lone Star Park in Texas for more than three years, including the Breeders’ Cup meeting of 2004. He worked five Thoroughbred seasons at Lone Star and later edited the MEC Today handicapping newsletter for Lone Star parent company Magna Entertainment Corp.
“Jim brings to us a unique combination of horseracing knowledge and familiarity with New Orleans and its media landscape,” Fair Grounds president Austin Miller said in a statement. “Not only were we impressed by his work in racing, but he also had this track record of attracting younger patrons to art museums that fits well with our goals for bringing new audiences to the track. I’m looking forward to his new and fresh perspective on things.”
Mulvihill also has been a free-lance writer and spent nine racing seasons as a public handicapper in the Fort Worth Star-Telegram. During the 2008-09 Fair Grounds meet, Mulvihill published the on-track Black Gold tip sheet and contributed a blog and daily value plays on the track’s Web site.
Mulvihill had been director of communications and marketing at the New Orleans Museum of Art since early 2008. Prior to that, he was director of communications and marketing at the Contemporary Arts Museum in Houston.