Churchill Downs Unveils 2010 Music Festival

Company said event could have $38 million economic impact.

Churchill Downs Entertainment Group announced Nov. 30 that Churchill Downs racetrack in Louisville will host a three-day summer 2010 music festival that will showcase more than 65 bands, including Bon Jovi, Kenny Chesney, and the Dave Matthews Band.

Unveiled as an annual event, the "HullabaLOU Music Festival" on July 23-25, 2010 will feature a wide range of artists, including classic rock, country, adult contemporary and bluegrass on five stages throughout the 147-acre facility.

"CDE plans to introduce a variety of live entertainment concepts that provide exciting and innovative entertainment options for our customers and that fit with our management team’s core competencies, including the operation and monetization of large-scale, live events," CDE president Steve Sexton said in a press release shortly before the event was to be announced at a press conference. "Our first major project is the HullabaLOU Music Festival, which will be a great springboard for CDE-branded entertainment. With Bon Jovi, Kenny Chesney, and Dave Matthews Band as headliners, we have an extraordinary lineup of musical artists who will be performing against the backdrop of the iconic Twin Spires at Churchill Downs. We believe that fantastic combination will offer a one-of-a-kind experience for music fans, and we anticipate that the HullabaLOU Music Festival will become the premier music festival in this region, and an important summer destination for music lovers for years to come."

Other musical acts scheduled to appear include Zac Brown Band, Steve Miller Band, Gladys Knight, Jason Aldean, The Doobie Brothers, Al Green, Dwight Yoakam, Michael McDonald, Loretta Lynn, Colbie Caillat, Steppenwolf, The Black Crowes, Kansas, B52s, Gloriana, 38 Special, The O’Jays, War, Richard Marx, Gov’t Mule, Joan Osborne, Musiq Soulchild, Taj Mahal, Sam Bush, Chrisette Michele and many more. A complete list of confirmed performers and ticket information is available online at the event Website.

The release said ticket packages range from $60 for a one-day general admission pass to $975 for a three-day VIP package, will go on sale Friday, Dec. 4, at noon.

Churchill Downs Entertainment Group is a subsidiary of CDI that was formed to conceive, develop, produce and manage large-scale entertainment events at CDI and non-CDI properties.