Facebook for Foals Links to Equibase

A "Facebook" for Thoroughbreds Web site has partnered with Equibase to track racing.

A free online service called foaltrack.com, which enables fans and industry participants to follow the development of young Thoroughbreds, will allow viewers to track the careers of their favorite racehorses beginning Jan. 29 through Equibase’s Virtual Stable notifications.

“As yearlings turn 2, get named, start breezing, racing and winning, foaltrack members will know immediately with free workout, entry and result notifications provided by Equibase Virtual Stable,” said Drew Rayman, founder of foaltrack.com.

A unique page is created for every horse entered on foaltrack.com. Many of the entries include photos of the horses, enabling an overview of a stallion’s progeny and the progress of each horse through the conclusion of its racing career. Each page also includes links to TrueNicks nicking information and to The Blood-Horse’s Stallion Register Online.

“Foaltrack.com is like Facebook for horses,” Rayman said. “It has consolidated multiple sources of free data (race results, entries, workouts, nicking, pedigree) onto a single platform, where buyers, breeders, owners and thousands of racing fans experience the thrill of the sales and track their favorite horses.”

Launched in August 2009, foaltrack.com has become a leading Web site for tracking young Thoroughbreds and sales horses. Fasig-Tipton and Keeneland participated in the foaltrack.com launch, adding over 10,000 foals of 2008 to the foaltrack database during the 2009 yearling sales season. Foaltrack’s partnerships with forums, blogs, social sites and industry organizations has already attracted over 5,000 participants, giving foaltrack a reach well beyond 50,000 Thoroughbred buyers, breeders, owners, stallion farms and fans, according to Rayman.