Churchill Downs has launched www.KentuckyDerby.com, the official Web site for the 136th running of the Kentucky Derby Presented by Yum! Brands (gr. I).
The all-inclusive Web site features a clean, condensed, and easy-to-navigate homepage with quick links to user-friendly sections. The updated site is loaded with colorful imagery that pulls visitors in to the spectacle that is America’s original, extravagant, springtime sports party and well represents the many intriguing aspects of the Kentucky Derby brand.
All-encompassing information about top Kentucky Derby prospects, important prep races, and expert analysis is just a mouse click away in the “Contenders” area. Meanwhile, comprehensive Derby race histories as well as entertainment and lifestyle segments featuring updates on Derby fashions, signature cuisine, Red Carpet interviews, and local celebrity parties can be found in the retooled “Derby Experience” section.
Additionally, there are areas devoted to breaking news and visitor information, plus easy-to-find e-commerce tabs for Kentucky Derby and Oaks tickets, official Derby photographs and merchandise, and online wagering through TwinSpires.com. There are handy links to Derby party planning tools, social networking channels, the “Road to the Roses” Derby fantasy game and home page links to local community and business partners that contribute to the entire Derby hospitality effort in Louisville, Ky.
John Asher, Churchill Downs’ vice president of racing communications, will join Jill Byrne and handicappers Kellie Reilly, and James Scully of BRISNet.com for expert analysis and opinion about Derby contenders, including Top 10 rankings. BRISNet.com and the Churchill Downs communications department will team to provide breaking news updates.