GREY GOOSE Vodka has a new three-year deal to serve as a premier sponsor and official spirit of the Breeders’ Cup World Championships.
Breeders’ Cup said July 13 premier sponsorships are the highest level available for the World Championships, which will be run Nov. 5-6 at Churchill Downs.
GREY GOOSE will continue as title sponsor of two grade I Breeders’ Cup races: the $2 million GREY GOOSE Juvenile and the $2 million GREY GOOSE Juvenile Fillies. The races are among 14 World Championships events worth a total of $26 million.
As part of the sponsorship, GREY GOOSE will have commercials during live coverage of the World Championships on ESPN and ESPN2, and will have a prominent media presence in the four “Breeders’ Cup Challenge” telecasts on ESPN in October.
As the official spirit of the Breeders’ Cup, GREY GOOSE products will be prominently featured at all official events of the World Championships and at official hotels and hospitality areas during Breeders’ Cup week.
GREY GOOSE will be the official sponsor of the GREY GOOSE VIP Winner’s Circle Celebration party at the KFC Yum! Center in Louisville. GREY GOOSE also will be the official presenting sponsor of the Breeders’ Cup post race reception at the Louisville Downtown Marriott.
GREY GOOSE “Down the Stretch,” the official drink of the Breeders’ Cup, will be served at Churchill during the Breeders’ Cup and at local Louisville establishments in the weeks leading to the Championships as a part of GREY GOOSE promotional activities.