Anne M. Eberhardt

Multimedia Coverage Set for September Sale

Live coverage of the auction's first two sessions can be seen on HRTV.

Keeneland will offer multimedia coverage via broadcast, social media, its website, and print of its September yearling sale, which is scheduled for Sept. 12-26 in Lexington.

Keeneland Broadcast Services and HRTV will partner to provide live coverage of the opening two sessions of the sale, Sept. 12 snd 13, beginning at 7 p.m. (EDT). Those days, horsemen and fans can also follow the sale via and social media outlets as Keeneland expands its coverage to offer live streaming on Facebook coupled with updates and video links on Twitter. Another new feature this September will be sales barn notes, which Keeneland will issue daily Sept. 10-17 and post on its social media sites.

As usual, Keeneland will stream the entire 14-day sale on

Jill Byrne and Caton Bredar will track all the action of the opening nights for HRTV – breaking news as top horses sell, previewing prominent hips, interviewing buyers and consignors, analyzing the market with industry experts, and offering color commentary. Coverage will be up-linked both days through Roberts Communications Network and available on Kentucky racetrack decoders. RCN commercial locations interested in receiving the broadcast can call (702) 227-7590, option 2.

HRTV also will air Keeneland’s 2010 September Sale Preview Show, a 30-minute program featuring several outstanding sale prospects, Sept. 4 at 9:30 p.m. The show will be rebroadcast Sept. 5, at 12 a.m., 7 a.m., and 12 p.m.  For additional airings of the Preview Show, check for dates and times.

Keeneland has cataloged 4,857 yearlings for the auction. The sale’s catalog can be viewed at