Breeders' Cup Ticket Sales Well Ahead of 2009

World Championships ticket sales totaled $7.2 million going into Labor Day weekend.

The Breeders’ Cup announced Sept. 8 that ticket sales for Nov. 5-6 World Championships at Churchill Downs are nearly double the figure through the same period a year ago when the races were held at Santa Anita in California.

Breeders’ Cup reported that ticket sales for the two-day event totaled $7.2 million heading into the Labor Day weekend, compared with $3.7 million through the same period in 2009. Attendance at the 2009 Breeders’ Cup totaled 96,496.

The Breeders’ Cup is returning to Churchill Downs in Louisville, Ky., this year for the first time since 2006. The home of the Kentucky Derby Presented by Yum! Brands (gr. I) has consistently drawn some of the largest crowds in World Championships history. The 2011 World Championships will also be held there.

Along with the ticket sales status report, Breeders’ Cup announced the availability of a limited number of premium box seats overlooking the finish line and a limited number of premium tickets with indoor dining options.

Those seats had previously been reserved for Churchill Downs’ personal seat licensees, 85% of whom elected to purchase Breeders’ Cup tickets, according to the Breeders’ Cup release, which also said there are a limited number of reserved grandstand seats still available at single-day prices as low as $20.

The Nov. 5 card, with a 2 p.m. EST post, will be highlighted by the $2 million Ladies’ Classic (gr. I), which will be run under the lights. The Nov. 6 card will begin at 12:05 p.m. and conclude with the $5 million Breeders’ Cup Classic (gr. I) at 6:45 p.m.