Keeneland, Del Mar in Partnership

Tracks hope initiative will enhance and encourage horse ownership.

Del Mar and Keeneland have announced a partnership for the 2011 season that the tracks hope will enhance and encourage horse ownership.

Keeneland, the Kentucky track that hosts two limited race meets and conducts public auctions, will team with its Southern California counterpart during Del Mar’s seaside summer meeting that runs this year from July 20-Sept. 7.

According to a release, Del Mar Thoroughbred Club’s assistance, Keeneland representatives will host several events both at Del Mar and nearby sites for potential new owners and their guests over the course of the seven-week season.

“The purpose of the hospitality events will be to explain and expedite entry into the Thoroughbred racing game, especially through use of a high-end, high-potential avenue such as the Keeneland sales,” the release stated.

“Building interest in Thoroughbred ownership is crucial to our sport,” said Keeneland president and CEO Nick Nicholson. “One of the best ways to generate interest among potential new owners is to give them the opportunity to see and experience the beauty of Thoroughbred racing up close. The high caliber of racing, coupled with its outstanding hospitality and scenic backdrop, make Del Mar the ideal partner for the Keeneland sales.”

Keeneland’s efforts will be noted in stakes tie-ins, on-site signage and TV promotional spots, the track’s program, and in its horsemen’s publications. 

“Keeneland is a natural ally and a long-standing friend of Del Mar,” said Craig Fravel, DMTC’s president and general manager. “For us to work together to try to bring new people into our exciting game of racing makes sense from start to finish.”

As it has for the past two years, Del Mar will race on a five-day-per-week basis from Wednesdays through Sundays. First post on most days is at 2 p.m.