The Churchill Downs Incorporated Foundation has unveiled ‘Pony Up For Charity,’ a new charitable initiative which will be offered at the next three “Downs After Dark” night racing events at the flagship track in Louisville. Proceeds from the ‘Pony Up For Charity’ on Friday, June 24, will be designated to New Vocations Racehorse Adoption Program.
Under the initiative, track patrons may elect to ask their server to add or “Pony Up” a dollar or more to their food and beverage tab. Customers who “Pony Up” will receive a “I PONIED UP FOR CHARITY” commemorative sticker with the Churchill Charities black and red horse head logo.
“Pony Up For Charity is a fun, innovative way to give the customers an opportunity to make a small donation toward the causes they care about most – the horses, the people of the industry, and their communities, to name a few,” Liz Harris, CDI vice president and executive director of Churchill Charities said in a statement. “New Vocations does an amazing job retraining Thoroughbreds coming off the racetrack and we are appreciative of their success in giving the horses new careers and finding them new homes.”
Churchill Downs admission gates will open at 4 p.m. EDT for Downs After Dark and entertainment will be offered through midnight on Fridays, June 24 and July 1, with live racing at 6 p.m. An additional Downs After Dark event will be held during the fall meet on Saturday, Nov. 19. General admission to Downs After Dark is $10.