Anne M. Eberhardt

Breeders' Cup Offers New Promotions

All Breeders’ Cup reserved ticket holders will receive a free racing program.

The Breeders’ Cup announced Sept. 8 a collection of special Friday-only events to be held at Churchill Downs during the Breeders’ Cup World Championships on Nov. 4-5. New to the event this year, all Breeders’ Cup reserved ticket holders will receive a complimentary racing program.

Special Friday-only events scheduled to include:
• “Fascinator and Fedora” Fashion Event presented by The Voice-Tribune – One fashionable fan will walk away with $5,000 for the best Fascinator and another will win $5,000 for the best Fedora
• $10K Fan Friday Sweepstakes presented by WHAS11: Enter to win a chance to direct a $10,000 WIN bet on the Ladies’ Classic
• Championship Friday Free Ride Sweepstakes: Any college student in attendance has a chance to win a $10,000 college scholarship to their school
Post time on Friday for the first Breeders’ Cup race is 4:10 p.m. ET. Grandstand reserved seating ticket prices begin at $20 and clubhouse box seating begin at $50.
Ticket sales are on pace with 2010’s record-setting sales at Churchill Downs, Breeders’ Cup officials said. Multiple new seating options have increased sales in premium clubhouse and dining areas. Premium third floor clubhouse seating has sold out as well as dining in Millionaires Row.
“We’re very encouraged by fan response so far and are thrilled to be returning to Louisville and Churchill Downs,” said Craig Fravel, Breeders’ Cup president and chief executive officer. “With these events for Friday and the complimentary racing programs, coupled with the world class competition, we look forward to a successful return to the marketplace.”
General sdmission tickets will go on sale beginning Monday, Oct. 3 for online purchase only. Building upon fan feedback from the 2010, the Breeders’ Cup has added sections 126-128 in the grandstand for optimal race viewing of the track. The online price for Friday will be $10. General admission online price on Saturday is $20. Patrons will be able to print their tickets at home and bring them to the track for admission. General admission prices at the gate on Friday will be $15 and $25 on Saturday.
Available seats and purchase options can be found at or by calling 877-TIX-4CUP (877-849-4287).