Churchill Downs Inc. has acquired the assets of Bluff Media, an Atlanta-based multimedia poker content, brand and publishing company, it was announced Feb. 10. Terms of the sale were not disclosed.
Bluff Media’s assets include the industry-leading poker periodical, BLUFF Magazine and its online counterpart, BluffMagazine.com; ThePokerDB, a comprehensive online database and resource that tracks and ranks the performance of poker players and tournaments; a variety of leading blogs, forums, news and editorial content, and tournament and player rankings designed to serve the in-depth content interests of poker enthusiasts throughout the United States; and various URL’s, including Bluff.com and BluffPoker.com.
CDI said it intends to further expand and build upon Bluff Media’s current content and business model.
"The company believes this acquisition potentially provides it with new business avenues to pursue in the event there is a liberalization of state or federal laws with respect to Internet poker in the United States," CDI said in a press release.
Bluff Media is a multimedia poker content, brand and publishing company, and has never engaged in real money gaming. Bluff Media’s co-presidents, Eddy Kleid and Eric Morris, and vice president of online operations, Jeff Markley, are to continue in their current roles, according to the release.