Betfair Hollywood Park to Open Players Lounge

Ribbon cutting July 6 for newest customer venue at Southern California racetrack.

The Betfair Hollywood Park Players Lounge, a new top of the line customer hospitality venue, will officially open July 6 at with a ribbon cutting ceremony and celebration scheduled from 6 p.m. to 11 p.m. PDT.

The opening is expected to attract prominent racing industry figures who will join Betfair Hollywood Park, TVG Betfair staff, and key account holders. The lounge’s opening will be part of the festivities for Hollywood Gold Cup weekend.

The Betfair Hollywood Park Players Lounge, located near the third floor box seat area, is inspired by its namesake at England’s Ascot Racecourse. The Betfair Hollywood Park Players Lounge offers patrons modern, well-appointed surroundings, contemporary enhanced food and beverage options, access to state-of-the-art technologies including wide screen HD TVs, and wagering via betting terminals or tellers. From a historical perspective, the Betfair Hollywood Park Players’ Lounge will serve as the track’s first public Wi-Fi Internet location.

“Establishing the new Betfair Hollywood Park Players’ Lounge is another example of our commitment to making Betfair Hollywood Park the world class venue Southern California racing fans deserve,” said Don Scott, vice president of marketing for TVG Betfair.

“We are excited to offer our customers the opportunity to enjoy a day or evening at the races in the new Betfair Hollywood Park Players Lounge,” said Dyan Grealish, vice president of marketing for Betfair Hollywood Park. “Betfair Hollywood Park has a long history of being one of the nation’s premier racing destinations, and the new Betfair Players Lounge opens a new chapter in that history.”

Betfair and Hollywood Park entered into a historic sponsorship and marketing agreement last March. The agreement’s centerpiece is the first-ever naming rights deal for a U.S. racing venue. In addition, TVG now produces the track’s simulcast signal which has been transformed in a number of ways, most notably through the introduction of state-of-the-art graphics.