Breeders' Cup Extends Exclusive Coverage Deal

The agreement is with At The Races and SIS in the United Kingdom and Ireland.

At The Races and Satellite Information Services have extended their exclusive coverage agreement with Breeders' Cup for another three years effective in 2012, officials said July 10.

Under the agreement ATR and SIS retain exclusive coverage of the World Championships in the United Kingdom and Ireland.  This year's event will be held Nov. 2-3 at Santa Anita Park in California.

ATR and SIS will have the exclusive right to license UK and Ireland bookmakers to offer pari-mutuel wagering on the Breeders' Cup World Championships via common pools.

As part of the partnership agreement, ATR will use its broad media platform to raise further the profile of the World Championships and provide more multi-platform coverage for racing audiences in the UK and Ireland. Anchored from ATR's new studio facility, coverage will include a full schedule of preview programming, a special focus on Breeders' Cup Challenge Series races, and a dedicated Breeders' Cup event site at, officials said.

ATR has also secured live streaming rights to the Breeders' Cup events for the UK and Irish markets and will be able to distribute live content to its partner bookmakers. ATR will have access for its own use to archive streams of World Championships races and Challenge Series races.

SIS will provide 10,000 UK- and Irish-licensed betting shop customers with comprehensive Breeders' Cup previews, result shows, and full live coverage from Santa Anita on each night.