The Breeders’ Cup has announced that for the second year in a row, it will conduct an online mystery voucher promotion in conjunction with the World Championships at Santa Anita Park.
The organization announced that based on the success of its 2011 “$500K Pay Day,” it was bringing back the promotion in which fans will have a chance at one $500,000 mystery voucher that can be redeemed at participating simulcast partner sites on Saturday, Nov. 3, the second day of the two-day Championships.
According to a release, tracks, off-track betting facilities, and casinos work with Breeders’ Cup to promote the offer to their patrons via email, social media, and other marketing channels. The Breeders’ Cup said the promotion helps drive attendance and handle at the various participating partners’ sites.
"Last year we had 17 simulcast sites across the country participate and we hope to build upon that number this year," said Justin McDonald, Breeders’ Cup senior director of marketing and digital media.
The promotion will officially open to fans for registration in mid-October and simulcast partners have until Monday, Sept. 10 to sign up for the promotion.
To participate, fans are required to register online to receive a digital coupon that they can print out or bring to the track on a Smartphone. The coupon will be scanned at a redemption booth and the fan is awarded a real money voucher worth at least $2. Individual tracks and simulcast sites will dictate their specific voucher denominations (some may be worth $5, $10, $100 or more). There will be one $500,000 voucher available nationally for redemption.