A tentative agenda for the Dec. 3-6 Global Symposium of Racing & Gaming presented by the University of Arizona Race Track Industry Program has been released.
The event, held at the Westin La Paloma Resort in Tucson, will launch the "Global Simulcast Marketplace," which officials said thus far has about 40 organizations participating. The event is designed to bring together domestic and foreign attendees who are involved in buying and selling the racing product.
The following are the topics of various panel discussions to be offered at the symposium:
Marketability of Simulcast Products for the International Audience
The Changing Face of Account Wagering
The Growth of Wagering "On the Go"
Redevelopment Strategies to Increase Business at North American Racetracks
Perspectives on Marketing to New and Casual Customers
Does Your Social Media Measure Up?
The Games People Play
The Mark Kaufman Workshop presented by the Turf Publicists of America: Adapting to the New Racing Media
Keeping Racing Relevant and the Pari-Mutuel Side of the Racino Profitable
Back in Fashion: How Tracks and Horsemen Can Benefit from the Renewed Interest in Thoroughbreds
Barriers to Dealing With "The 1%"
E-Verify Town Hall
More information on the symposium is available here.
