Kentucky Derby 139 Logo

Kentucky Derby 139 Logo

File Photo

2013 Kentucky Derby, Oaks Logos Unveiled

Derby, Oaks logos were designed by New York-based SME.

Churchill Downs has released the official logos for the 2013 Kentucky Derby Presented by Yum! Brands (gr. I) and Kentucky Oaks (gr. I) and has begun selling merchandise featuring the new logos.

For the fifth consecutive year, logos for the 139th renewals of both races were designed by New York-based SME.

"Each logo harnesses a palate reflective of spring 2013 color forecasts to ensure that the seasonality of the Kentucky Derby and Kentucky Oaks is echoed within the overall composition," a Churchill Downs press release said. "The official colors for Kentucky Derby 139 are blue and yellow. As usual, the official color for Kentucky Oaks 139 is pink (magenta) and its logo companion color is green."

The Derby logo features the "KD" initials as the "primary graphic element with a single Thoroughbred sweeping through the middle, symbolizing a leader emerging from the track," according to the release.

"We viewed the Kentucky Derby 139 logo as an opportunity to break slightly from tradition as it is the first time that the 'KD' initials have been used as a primary graphic element," Edward O'Hara, chief creative officer and senior partner, said in the release. "By doing so, Churchill Downs can further build upon the Derby brand and take ownership of its very merchandisable initials in a new way."

The Kentucky Oaks 139 logo displays the stargazer lily "while conveying the light and airy qualities of the negative space within the Oaks mark," the release stated.

Both logos also showcase the Derby and Oaks "icon" marks─golden horseshoes with a red rose for Derby and a pink stargazer lily for Oaks─embedded within the overall logo design.

The 2013 merchandise is being sold now at and will also be on sale at the track Oct. 28, opening day of the fall meet.