Gay New Churchill Downs Interactive President

He will oversee online initiatives for Kentucky-based company.

James E. "Ted" Gay has been named president of Churchill Downs Interactive, Churchill Downs Inc. officials announced Oct. 8 in Louisville, Ky. The company's online initiatives, including,, and Bluff Media, will be under the Churchill Downs Interactive umbrella.

As part of his new role, Gay will continue to oversee business development activities with respect to Churchill Downs' online initiatives. Gay is currently based in Louisville, but will relocate to Mountain View, Calif., in early 2013. Gay, who assumed his new duties immediately, reports directly to Churchill's president and chief operating officer William C. Carstanjen.

Gay joined Churchill Downs as director of business development in March 2003. He was promoted to vice president in June 2006 and to senior vice president of strategy and business development in January 2009. In March of 2012, Gay was promoted to senior vice president and chief strategy officer.

"Throughout Ted's tenure with the company he has played a strong leadership role in the development of CDI's online strategy and initiatives," Carstanjen said. "He was an essential part of our leadership team in the acquisitions of AmericaTAB and He also led the acquisition of Bluff Media and currently oversees its operations. Most recently, Ted has led the strategic thinking behind, and development of, Ted has developed a deep level of experience and dynamic skill set that makes him the right person to take on this new position and help lead the company further into the online space."

Gay, a Lexington native, holds a bachelor's degree in economics from the University of Virginia. He serves on the board of Big Brothers Big Sisters of Kentuckiana.