The Breeders' Cup announced Tuesday that it has launched the Official 2012
Breeders' Cup iPhone and iPad App in advance of the Breeders' Cup World
Championships at Santa Anita Park on November 2-3. The Official 2012 Breeders'
Cup app will allow iPhone and iPad users to watch all 15 Breeders' Cup World
Championship races live and for free, as the world's top Thoroughbreds compete
for more than $25 million in purses.
New this year, a live radio stream of all
races will be available in the app, courtesy of Horse Racing Radio Network (HRRN).
The app is now available for download in the iTunes App Store or by visiting www.BreedersCup.com/App.
Additional features and enhancements on the 2012 app include:
Video: In addition to watching all 15 Championship race live, video
replays for each race will be available shortly after each race. Users can
also watch every Breeders' Cup World Championship race ever run (1984-2011);
News: Get the top stories and all the latest news leading up to and
during the 2012 Breeders' Cup World Championships;
Contenders: Access important information, powered by Equibase, about
each of the 15 Championship races, including biographical information and
current race records for all contenders in each division;
Official Event Program: View the official race day program, including
full past performances for all horses, right through app. This feature will
be activated within the app after the post position draw on 10/29;
Wagering: Utilize the wagering information section to find the closest
simulcast site based on your current location, determine the costs of your
bets with a handy wagering calculator or review the Betting 101 guide;
Live Radio Stream: Listen to live Breeders' Cup coverage, including all
15 races, on the App courtesy of Horse Racing Radio Network (HRRN), which
won an Eclipse Award for its 2010 Breeders' Cup broadcast;
Track Info: Get important information regarding Santa Anita Park,
including seat/facility maps, post times and local weather;
TV: Check out the TV schedule and official race day program (includes
full race past performances); and
Social: Follow the Breeders' Cup Twitter stream right from the app.
"We continue to enhance and evolve the app to provide our fans with the best
possible experience surrounding the World Championships," said Justin
McDonald, Sr. Director, Marketing and Digital Media for the Breeders' Cup. "With
two days of live video and radio streaming and sixteen sections of related
content, this is our most robust app yet."
Launched for the first time in advance of the 2010 World Championships, the
combined total downloads for the Official Breeders' Cup app exceeds more than
75,000 by fans in 86 countries. The 2012 Official Breeders' Cup app was
developed by Prolific Interactive.
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