Sports marketer Octagon has announced a strategic partnership with top jockey Rosie Napravnik.
Octagon will work with Kelly Wietsma of Equisponse, a marketing and public relations firm in Thoroughbred racing, to enhance Napravnik's unique potential in the sport with Octagon's primary focus centered on corporate partnerships.
"I've been fortunate to have worked with and represented some of the greatest stars in Thoroughbred racing," Wietsma said. "I've worked with Rosie for the last two years and have watched her develop into a world class athlete. I've never seen a young jockey with so much potential, and who commanded such broad-based attention. It was important for us to align ourselves with an agency with experience marketing athletes beyond their particular sport.
"Octagon has shown its marketing creativity, and will, no doubt be a great asset in helping us maximize Rosie's marketing potential."