New Vocations Launches Ambassador Program

Program has a goal of promoting retired racehorses in second careers.

New Vocations Racehorse Adoption Program announced the launch of its newly formed Ambassador Program.

The program is offered to equestrians who have adopted a horse from New Vocations and wish to assist the organization in promoting retired racehorses in second careers. The main goal is to educate the equestrian community on the athleticism, heart, and versatility of retired racehorses.

The ambassador program will be open to both Thoroughbred and Standardbred adopters who actively show their horses in a riding or driving discipline. Each year, five Thoroughbred and five Standardbred adopters will be chosen from a list of applicants to participate in the program.

The ambassadors will be responsible for promoting New Vocations at various events and shows throughout the year by handing out program literature, displaying banners, and wearing New Vocations apparel. Ambassadors will also be responsible for providing blog entries, photos, and video clips throughout the year which will be shared on the New Vocations website and social media pages.

New Vocations also announced that its first ambassador is 20-year-old Hannah Coogler, who competes on the hunter circuit with her Thoroughbred Bindle Stick.

"I am so excited to help promote New Vocations and the awesome horses they have available for adoption," Hannah in a release. "I look forward to the future with Bindle Stick and possibly more like him to come."

As a newly appointed New Vocations ambassador, Coogler will promote the aftercare program to fellow hunter competitors, and Bindle Stick, with 40 starts and earnings of $49,659 at the track, will now represent retired racehorses as a competitiver in the hunter ring.

"At New Vocations, we are constantly seeking new ways to promote retired racehorses and their ability to excel in second careers," said program director Anna Ford. "Ambassadors will help market our program at a grass roots level as well as share their own adoption experience to the general public through social media and our website."

For more information about New Vocations visit