Breeders' Cup, Henry Birtles Reach TV Deal

Multi-year agreement gives British company international event distribution rights.

Breeders' Cup today announced it has reached an exclusive, multi-year agreement with Henry Birtles Associates to distribute international television rights to the Breeders' Cup World Championships.

The 2014 Breeders' Cup will be held Oct. 31 and Nov. 1 at Santa Anita Park in Arcadia, Calif. Over the years, the Breeders' Cup has attracted horses from Argentina, Australia, Brazil, Canada, Chile, China, France, Great Britain, Ireland, Italy, Japan, Germany, Peru, South Africa, United Arab Emirates, and Venezuela. as well as the United States. 

'We are very excited about the opportunities ahead as a result of our agreement with Henry Birtles Associates," said Peter Rotondo, Breeders' Cup vice president for media & entertainment. "Distributing the Breeders' Cup and Thoroughbred racing to the largest possible audience requires special knowledge and expertise in the global television market place, coupled with a genuine enthusiasm for the sport itself. HBA possess all of these attributes." 

"What is important is the partnership element of this arrangement where both organizations will work side by side to get the best out of Breeders' Cup for international TV purposes, and where the passion that defines racing comes across to a new audience and succeeds in winning new fans for this great sport," said Henry Birtles.