Best-selling author Don Watson captivated an audience at the Asian Racing Conference.

Best-selling author Don Watson captivated an audience at the Asian Racing Conference.

Hong Kong Jockey Club

'Luck' Writer: Sell Public on the Horse

Writers tell Asian Conference that horses are powerful in attracting new racing fans.

Bill Barich, lead writer for the HBO racetrack-themed series "Luck," and best-selling author Don Watson captivated an audience at the Asian Racing Conference May 7 during a session titled, "Connecting Racing with Popular Culture".

Barich, who rarely speaks in public, told attendees that "racing is a great democracy" in the way it brings people together from all walks of life.
The American writer's first book, Laughing in the Hills, has become a classic racetrack story. Barich described how he immersed himself in racing's subculture as he spent 10 weeks at an American racetrack, getting to know the characters, hearing their fascinating stories and making notes.
"It's the notion of a confined universe," he said. "That's what we tried to show with "Luck." Their lives are absolutely enmeshed with the horse, with the circumstance of seeing the same people and having to deal with the same people on a day-to-day basis.
"When my first book was published people wrote to me, and at least two-thirds of them wanted to tell me their story of how they got into racing," said Barich. "Invariably they began with 'I had an uncle, a father—somebody—who took me to the races as a child,' and when they're a child they're not interested in the gambling aspect, they're interested in the horse. And I really think that's the thing that's got to be sold through popular culture. It's the thing that keeps people involved."
Watson, one of Australia's most distinguished writers and public speakers, and a recipient of the 2010 Philip Hodgins Memorial Medal for Australian Literature, spoke about his experiences as a fan of horseracing and as the owner over the years of around 30 low-grade racehorses.
"The attraction of racing is the horse," he said. "We idolize great horses—I would not like to think how much of my childhood was spent thinking about Tulloch, the great Australian horse. I was probably in love with him most of my childhood.
"You need to own an ordinary horse to know what a freak a champion racehorse is," he continued. "What actually attracts people to racing is a charismatic horse. The face of racing is always the horse." He suggested that television coverage of the race could be enhanced, saying: "Every race should be about the drama of the race, the drama of the horsethat seems to be further and further out of our focus."
Chris Luoni and Gerald Fell, co-founders of the New Zealand Racing Hall of Fame, told how the project was formulated and the Hall of Fame established, with its first induction night held in 2006.
The duo highlighted how the induction events share with a wider audience the fun and folklore of racing's fascinating culture through the characters that enliven the sport. They also told how inductees' stories, photos, and video footage of past glories are shared online at, which has become the New Zealand breeding and racing industry's online history cache and a vital educational tool.  
Also on May 7, at a session titled "Cutting Edge Technology in Sports TV," Jim Gagliano, president and chief operating officer of The Jockey Club, spoke of the importance of promoting racing to a new audience via television and backing that up with imaginative multi-channel marketing.