The Maryland Jockey Club has unveiled the logo for the 140th running of the $1.5 million Preakness Stakes (gr. I) May 16, 2015, at Pimlico Race Course.
For the 16th consecutive year, the Leffler Agency designed the official Preakness logo through its creative branding division, BrandNU Marketing, under the design guidance of senior art director Jeffrey Sewell.
"Creating the 140th Preakness logo was its usual challenge in terms of building flexibility for everything from embroidered merchandise and painting on grass to use on HD television," said Leffler Agency CEO Heather Connellee. "Designer Laura Etter managed to capture the action of the horse running with the unique use of three block slides."
Tickets for Preakness 140 will go on sale and renewal invoices sent Oct. 1. The renewal deadline is Jan. 16, 2015.
