Equibase Company announced July 29 the launch of a redesigned equibase.com website that features a multi-homepage concept with user-chosen pathways for new/casual fans, regular visitors, and seasoned players/expert handicappers.
Launched earlier this month, the new site is more tablet-friendly and offers several new features within a clean, modern look.
"The 1-2-3 homepage approach provides a specially tailored experience for everyone, whether you simply love horses or play the races on a daily basis," said Equibase president Hank Zeitlin. "Equibase.com is the industry's official source for racing information and serves almost 1 million pageviews per day, and now it is even more engaging for all levels of racing fans."
The site was designed in collaboration with Lexington-based agency Cornett and was the culmination of a nearly year-long process that included focus groups with racing fans, handicappers, and several industry organizations regarding functionality and content.
"Equibase.com is by far the Thoroughbred industry's number one trafficked site so it was important to make improvements where needed by enhancing the features and elements that have made it so successful to date," said Cornett president Kip Cornett.
A "featured tracks" section was incorporated at the top of pages that lists tracks, including entries and results pages, enabling users to immediately find the high-profile tracks currently running. Among the other enhancements are product comparison pages, which help users understand the specific features of the various past performances and other products offered.
Equibase Company is a partnership between subsidiaries of The Jockey Club and the Thoroughbred Racing Associations of North America and serves as the Thoroughbred industry's official database.
