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The Blood-Horse Source
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anytime
they are making purchasing decisions.
The Blood-Horse Audience
General:
- Avg. Age: 55.2 years
- Gender: 63.8% male
- Avg. Household Income: $241,320
- Avg. Household Net Worth: $2.78 million
Primary Involvement:
- 54.1% Owner
- 39.6% Breeder
- 6.1% Trainer
- 9.0% Farm Manager
Horse Ownership:
- 53.7% Own or Have Financial Interest In Thoroughbred
breeding or racing stock - Avg. number of horses owned: 10.94
- Total average Value: $713,580
Types of Thoroughbreds Owned:
- 79.5% Own Horses in Training
- 76.7% Own Broodmares
- 62.2% Own Yearlings
- 43.0% Own Weanlings
- 21.7% Own Stallions
- 41.1% Own, Manage or Lease a Thoroughbred farm
Remarkable Purchasing Power:
- Subscribers to The Blood-Horse spend over $1.3 Billion annually on equine products and services!
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