Reader Demographics

Subscribers to The Blood-Horse represent high-powered market shapers, industry professionals who are key decision makers. Subscribers to The Blood-Horse report an average net worth of $1,689,000 and an average annual income of $209,200. That represents a lot of buying power.

Subscribers to The Blood-Horse invest in a wide variety of assets from stocks, bonds, and other types of securities to real estate, art, antiques, and fine jewelry.

In addition, our readers spend an average of 95.4 minutes (1.58 hours) reading each weekly issue of The Blood-Horse. That is more that the national average for time spent reading a monthly publication!

It is no surprise that, in the Thoroughbred industry, two out of every three advertising pages are placed in The Blood-Horse—an 89-year tradition renewing itself every day.

Source: Matrix Group Subscriber Survey, April 2004.