Year-Round Exposure In The Industry’s Top Directory

Advertising Benefits

• Each year, more than 22,000 directories are distributed throughout North America and around the world
• Your advertisement is contained in a bound book that is referenced for an entire year and can be added to an online directory
• Each advertiser receives a complimentary copy of the directory

Audience Demographics

General

• Average age 56.6 years
• Sex 68.1% male
• Avg. household income $343,937
• Avg. household net worth $1,831,948
• Avg. # of Thoroughbreds owned 11.3

Investments/Real Estate

• Avg. value of financial investments $1,488,011
• Avg. market value of primary home $604,398
• Arts, antiques and fine jewelry $12,090

Education

• Any college 91.9%
• Undergraduate degree or more 72.0%
• Postgraduate study 40.8%
• Postgraduate study with degree 36.3%

Average Annual Product Expenditure Per Subscriber

• Horse Health Products $2,165/year
• Pharmaceuticals $1,309/year
• Veterinary Supplies $9,039/year

Source: The Blood-Horse Readership Survey, 2011.