Year-Round Exposure In The Industry’s Top Directory

An indispensable reference for the Thoroughbred industry, The Blood-Horse Source features information for consumer and advertiser alike. This directory contains key listings of Thoroughbred businesses, products, services, and farms along with email addresses and contact information.

Listings are cross-referenced by category with farms and training centers subcategorized by state along with an alphabetical index of facilities and services for optimum use.

Advertising Opportunities

Feature Ad A 2” feature ad, alphabetized within each category, is the most economical way to highlight your business. Highlight in red for greater impact!

Display Ad For the same cost as a weekly magazine advertisement in The Blood-Horse magazine, your display ad will deliver information on your product or service all year!

Advertising Benefits

  • Each year, more than 22,000 directories are distributed throughout North America and around the world
  • Your advertisement is contained in a bound book that is referenced for an entire year and can be added to an online directory
  • Each advertiser receives a complimentary copy of the directory

Audience Demographics


  • Average age 56.6 years
  • Sex 68.1% male
  • Avg. household income $343,937
  • Avg. household net worth $1,831,948
  • Avg. # of Thoroughbreds owned 11.3

Investments/Real Estate

  • Avg. value of financial investments $1,488,011
  • Avg. market value of primary home $604,398
  • Arts, antiques and fine jewelry $12,090


  • Any college 91.9%
  • Undergraduate degree or more 72.0%
  • Postgraduate study 40.8%
  • Postgraduate study with degree 36.3%

Average Annual Product Expenditure Per Subscriber

  • Horse Health Products $2,165/year
  • Pharmaceuticals $1,309/year
  • Veterinary Supplies $9,039/year

Source: The Blood-Horse Readership Survey, 2011.

For more details or to reserve your space, call now!

Shelley Partridge

Products & Services

Amanda Ramey

Horse Farms &
Bloodstock Agents