BloodHorse.com

Online Advertising Specifications

All ads must conform to the following specifications:

Ad UNIT
Ad Size (Pixels)
Max File Size
 
Leaderboard
728 x 90
30K
 
Vertical Banner
120 x 240
25K
 
Square
120 x 120
15K
 
Button
120 x 60
12K
 
Marketplace Links
Text Ad
Up to 40 Characters (including spaces)
 

 

FILE SEPCIFICATIONS
Standard Media
 
File Format:
GIF - JPEG - FLASH - HTML - Java/JavaScript
Resolution:
72 dpi
Animation
Minimum 1 second delay between frames; 3 loops maximum. Up to 7 seconds per loop
Link URL:
Must be included via email when creative is submitted.

 

Submission Instructions

Submit banner creative via email to: ads@bloodhorse.com

Include live linking URL and ALT text.
ALT text may not exceed 55 characters including spaces.
We require 2 business days for implementation of new campaigns and 1 business day for creative refreshes.

 

Digital Ad Production

Production Fees

Static Ads
Creation $75
Edits $25
Edit - Text Only

Animated Ads (up to four frames)
Creation $100
Edits $25
Edit - Text Only

Flash Ads
Creation $150
Edits $50
Edit - Text Only $25

Production Lead Times

New creative requests
-Static Banner Ads Only - 1 business day
-Animated or Flash Banner Ads - 3 business days

Re-design requests -
(graphics & custom graphics)
-All Banner Ads - 2 business days

Banner Ad Edit Requests -
(text & photo only)
-Requests received by 11 am will be completed by the end of that business day.
-Requests received after 11 am will be completed by noon the next business day.

 

Creative Guidelines

Creative Modifications

When necessary, Blood-Horse Publications may make the following modifications to creative:

 

CONTACT US

For additional information or assistance please contact a Sales Representative.