Online Advertising Specifications

All ads must conform to the following specifications:

Ad UNIT	Ad Size (Pixels)	Max File Size
Leaderboard	728 x 90	30K
Vertical Banner	120 x 240	25K
Square	120 x 120	15K
Button	120 x 60	12K
Marketplace Links	Text Ad	Up to 40 Characters (including spaces)

 

FILE SEPCIFICATIONS
Standard Media
File Format:	GIF - JPEG - FLASH - HTML - Java/JavaScript
Resolution:	72 dpi
Animation	Minimum 1 second delay between frames; 3 loops maximum. Up to 7 seconds per loop
Link URL:	Must be included via email when creative is submitted.

 

Submission Instructions

Submit banner creative via email to: ads@bloodhorse.com

Include live linking URL and ALT text.
ALT text may not exceed 55 characters including spaces.
We require 2 business days for implementation of new campaigns and 1 business day for creative refreshes.

 

Digital Ad Production

Production Fees Static Ads Creation $75 Edits $25 Edit - Text Only Animated Ads (up to four frames) Creation $100 Edits $25 Edit - Text Only Flash Ads Creation $150 Edits $50 Edit - Text Only $25

Production Lead Times New creative requests – -Static Banner Ads Only - 1 business day -Animated or Flash Banner Ads - 3 business days Re-design requests - (graphics & custom graphics) -All Banner Ads - 2 business days Banner Ad Edit Requests - (text & photo only) -Requests received by 11 am will be completed by the end of that business day. -Requests received after 11 am will be completed by noon the next business day.

 

Creative Guidelines

• Maximum of 5 banners or unique URL's per placement.
• Within all ad formats, click-through interaction will open the destination URL in a new browser window.
• Animated and flash ads are not accepted for e-Newletters. Due to email platform limitations, static ads only may be placed in eNewsletters.
• Frequency cap limitations are imposed on all ads that, without user initiation, overlay or interrupt editorial content.
• Animation may be continuous but no strobing effects are allowed at any time. The Flash command which enables the creative to 'shake' may not be used anywhere on Blood-Horse Publications sites.
• Within all ad formats, mouse-over interaction with an ad can only provoke ad interaction within the current open browser window and can not link a user to a new website.
• Floating ads must include a prominently visible close button and may not run more than 12 seconds.
• Overlay ads must include a prominently visible close button and run a maximum of 10 seconds.
• Full page interstitial ads can appear for 10 seconds. Full page intromercial ads must be served with branding for the site that it is served on.
• For all ad types and creative, only sound that is user initiated will be accepted. All creative must include a prominently visible on/off button for sound.
• All versions of creative that will be served via a third party, must be provided for testing and approval prior to appearing on a BHP website.

Creative Modifications

When necessary, Blood-Horse Publications may make the following modifications to creative:

• Change the name of the file.
  
• Add a re-direct to our servers to the click-thru URL so that our ad server can count clicks.
  
• Add a command to open a new browser window when users click.
  
• Add a 1x1 pixel image to all HTML banners to allow our ad server to count impressions

 

CONTACT US

For additional information or assistance please contact:

Leslie Neilson
Online Advertising Specialist
800-866-2361 ext. 6744
859-276-6744
lneilson@bloodhorse.com