Scarlet Strike Looks Primed for Santa Ysabel

After four consecutive in-the-money stakes efforts, Scarlet Strike should be ready for her picture in the $100,000 Santa Ysabel Stakes (gr. III) Jan. 26 at Santa Anita Park.

Gary Stevens Gets First Comeback Winner

Hall of Fame jockey Gary Stevens rode the first winner of his newly-launched comeback Jan. 12, getting the job done aboard Glen Hill Farm's Branding at Santa Anita Park.

Pope: Reward Horses Generating Handle

Thoroughbred industry marketer Fred Pope outlines a plan to reward the owners of the most popular horses with bonus purse money.

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Suffolk Downs Launches Local Marketing Campaign

Suffolk Downs has launched a comprehensive advertising campaign, including television and radio featuring local and national celebrities, as part of a significantly increased effort to market the Thoroughbred racetrack in Boston.

NTRA to Shift Advertising Strategy

The National Thoroughbred Racing Association will shift its advertising strategy this summer to target sports fans who wager on horse racing about twice a year. To that end, it will rely heavily on ads that will appear on ESPN network channels. In addition, the Breeders' Cup championship will be "repositioned" to give it greater public awareness, NTRA commissioner Tim Smith said.