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Corporate Exposure

Corporate Exposure

by Ray Paulick-- Julius Boros led professional sports in a new direction in 1971 when he donned a hat bearing the logo of the Iowa appliance maker Amana during a televised tournament. He may have gotten nothing more than a Radar Range out of the deal, but Boros opened the doors to what is now a multimillion-dollar endorsement business for many professional athletes, including some jockeys.

More Articles about Endorsement


Trainer Hector O. Palma
Jockey Victor Espinoza
Owner BG Stable
Breeder Kilroy Thoroughbred Partnership


Endorsement View Five-Cross Pedigree Distorted Humor Forty Niner
Danzig's Beauty
Charmed Gift A.P. Indy
Potridee (ARG)

Auction History

Sale / Hip Type Buyer Consignor Price
Hip 400
Yearling Maverick Racing Lane's End, agent $450,000

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