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Derby Sponsor Gains Valuable Exposure

Derby Sponsor Gains Valuable Exposure

When combining the media exposure the Kentucky Derby presenting sponsor received from NBC's live telecast May 3 with print and Internet news articles referencing the sponsor over the last week, Yum Brands earned a comparable exposure value of $5,750,215.

Yum! Brands Bonus Receives Mixed Responses

The $1-million Yum! Brands bonus that will be offered to this year's Kentucky Derby (gr. I) victor if he posts a margin larger than Barbaro's 6 1/2-length triumph in 2006 received cautious responses from Derby-bound trainers Tuesday morning on the backstretch at Churchill Downs.

Cup Reels in Long John Silver's as Sponsor

Long John Silver's, the seafood chain that will be part of Yum! Brands Inc., will serve as title sponsor of the Breeders' Cup Juvenile Fillies (gr. I) and presenting sponsor of the National Thoroughbred Racing Association's Summer Racing Series this year.

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