World Record Broodmare Prices

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Ashado Brings Record Price of $9 Million; First Session Figures Soar

When champion filly Ashado was led into the Keeneland sales ring Monday, there was an air of anticipation that big things were about to happen. In the end, the result was a bidding war between agent John Ferguson, representing Sheikh Mohammed, and the Coolmore group; Ferguson came out on top, paying a world-record price of $9 million for a broodmare or broodmare prospect.

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