Native Dancer becomes TV’s first star Thoroughbred
The broadcast of American Pharoah's victory in the Breeders' Cup Classic (gr. I) Oct. 31 on NBC posted a 2.63/6 overnight rating--the best for a Breeders' Cup Classic since 2010.
NBC Sports Group's viewership for the "Breeders' Cup Challenge Series: Win and You're In Presented by Lane's End Farm" jumped 136% year over year.
Betfair and The Stronach Group announced Feb. 18 that TVG will assume operations of HRTV, bringing together the two competitors that televise North American and some international horse races.
NBC and the NBC Sports Network reported markedly improved viewership numbers for their Nov. 1 coverage of the main Breeders' Cup card, compared with 2013 numbers, as both afternoon and primetime ratings were up.
NBC and Churchill Downs have reached agreement on a 10-year contract extension that will keep the Kentucky Derby and Kentucky Oaks on the NBC family of networks and platforms through 2025.
The Breeders' Cup Classic (gr. I), televised in prime time on the East Coast by NBC, took a substantial fall from year-ago numbers, registering a rating of 1.4, down from 2.2 last year, according to numbers released Nov. 4.
Fox affiliates around the country will feature live coverage of the $750,000 West Virginia Derby (gr. II) Aug. 3 on a one-hour telecast from Mountaineer Casino Racetrack & Resort.
Overnight ratings for the June 8 Belmont Stakes on NBC registered a 4.6, down from a 5.4 a year ago after I'll Have Another scratched the day before he was to bid for the Triple Crown.
Nearly 10 million viewers tuned in to see Oxbow win the 2013 Preakness Stakes (gr. I) May 18 from Pimlico Racecourse near Baltimore, as ratings for the second jewel of the Triple Crown improved markedly over year-ago numbers.
Viewers tuning in to see if Orb could continue his Triple Crown run in the Preakness moved overnight ratings up for the Preakness during NBC's coverage of the second jewel of the Triple Crown May 18.
Viewership numbers for the Breeders' Cup Classic nearly doubled from 2011 as NBC got a 2.0 rating for its primetime coverage of the 2012 event, up from a 1.0 rating the Classic received on ESPN a year ago.
The Breeders' Cup Classic Nov. 3 from Santa Anita Park managed an overnight rating of 2.2 across 56 metered markets, which equates to approximately 1.7 million households.
More than eight million viewers tuned into the Preakness Stakes (gr. I) May 19, as ratings declined for the second leg of the Triple Crown. I'll Have Another figures to attract more viewers for the June 9 Belmont Stakes.
Preliminary numbers for NBC's telecast of I'll Have Another's Preakness (gr. I) victory indicate a slight dip from 2011 figures, although that could change when national numbers are released May 22.
NBC will implement all-access social media strategy along with TV and live online streaming for the Preakness May 19 from Baltimore.
Television viewership was up 2% for the 2012 Kentucky Derby (gr. I), while the share of viewers watching the race rose 6%, making I'll Have Another's victory the third-highest watched since Sunday Silence in 1989.
NBC Sports Group announced overnight TV ratings for the May 5 Kentucky Derby Presented by Yum! Brands (gr. I) were off slightly from 2011 numbers but remained relatively strong compared to other premium sports events.
NBC Sports Group will present 27 1/2 hours of Triple Crown coverage as it adds Hall of Fame jockey Jerry Bailey to its team.
NBC Sports Group picked up the contract to televise the Breeders' Cup beginning in 2012 in a four-year deal that gives it a monopoly on coverage of all major racing events.
Without Zenyatta, TV ratings on ESPN2, ABC, and ESPN all fell in 2011 with Saturday's Breeders' Cup program suffering the most damage.
Here is a behind-the-scenes look at one of the most enthralling and bizarre Triple Crowns in history read blog
The NBC Sports family of networks will televise stakes action from Saratoga in 2012 and 2013, extending its initial agreement that saw them beam 2011 races from the Spa to a nationwide audience.
NBC Sports' June 11 telecast of the Belmont Stakes (gr. I) saw substantial ratings increases over the 2010 edition on ABC, according to data from The Nielsen Company.
According to data provided by The Nielsen Company, ratings for NBC Sports' telecast of the May 21 Preakness Stakes (gr. I) showed a slight increase from year-ago numbers.
The Friday, May 20, and Saturday, May 21, racing cards from Pimlico Racecourse that include the Preakness Stakes and Black-Eyed Susan Stakes will be covered by the NBC Sports Group, HRTV, and the Horse Racing Radio Network.
More than 14.5 million viewers watched the Kentucky Derby May 7 on NBC Sports, the network reported, making it the fourth most-watched Derby in the past 21 years.
NBC Sports reported strong overnight ratings for its May 7 telecast of the Kentucky Derby Presented by Yum! Brands (gr. I), slightly off from last year's record numbers.
Larry Collmus will step into race-caller chair for all three Triple Crown events; Versus will have live coverage of Derby draw.
NBC and its sister station Versus will air 25 hours of programming surrounding the 2011 Triple Crown, including live coverage on NBC of the Kentucky Derby, Preakness, and Belmont Stakes.
The Kentucky Derby and Kentucky Oaks will be carried by NBC Sports through 2015 thanks to a new deal signed by the network and Churchill Downs
With no Kentucky Derby or Preakness winner in the Belmont Stakes field, TV ratings numbers for the third jewel of racing's Triple Crown slid to lowest level ever.
With no comparable buzz to last year, when Rachel Alexandra battled Mine That Bird, Preakness TV ratings fell for this year's edition
The Nielsen Company reported that 16.5 million viewers watched the May 1 Kentucky Derby Presented by Yum! Brands on NBC, a slight improvement over 2009's numbers.
Three "Road to the Kentucky Derby" telecasts, featuring prep races for The Run for the Roses, showed increased viewership this year, NBC reported.
NBC's coverage of the Toyota Blues Grass Stakes and Arkansas Derby earned O.K. ratings numbers April 10 as the network's three-program Derby prep series came to an end
More than two-million viewers tuned in to NBC to watch coverage of the Wood Memorial and Santa Anita Derby April 3.
NBC reported approximately 1.2-million households tuned in to its Apr. 3 coverage of the Wood Memorial and Santa Anita Derby (both gr. I).
The first of three Kentucky Derby prep television programs produced modest viewership numbers for the USA Network March 27.
NBC and USA Network will begin television coverage of a half-dozen Kentucky Derby prep races with the Louisiana Derby and Lane's End Stakes March 27.
Two of the most prestigious turf races on the North American racing calendar, the Arlington Million and Beverly D., will be aired live Sat., Aug. 8, on ESPN from 4:30-6:00 p.m. ET.
Without a Triple Crown on the line, this year's TV coverage of the June 6 Belmont Stakes (gr. I) attracted approximately half the number of viewers as last year, when Big Brown was attempting to win the Triple Crown at Belmont Park.
Although TV ratings fell for the June 6 telecast of the Belmont Stakes on ABC, that figured to be the case because of the lack of a horse running for the Triple Crown.
NBC's May 16 telecast of the Preakness Stakes (gr. I) from Pimlico earned better numbers than most other telecasts of the second jewel of the Triple Crown.
NBC's ratings for the May 16 BlackBerry Preakness Stakes (gr. I) rose substantially, scoring the highest numbers for the program's race portion in the past five years.
Rachel Alexandra's star turn in the Blackberry Preakness Stakes (gr. I) drove TV ratings of the race to their highest overnight ratings in five years.
NBC announced national television ratings for the May 2 Kentucky Derby that rose from 2008 figures.
NBC Universal and various affiliated networks will cover the Kentucky Derby Presented by Yum! Brands (gr. I) over a variety of different programming and platforms in the days leading up to the race Saturday.
Twelve episodes of a 30-minute show featuring the lives of seven jockeys during the Oak Tree at Santa Anita meet will air on Animal Planet beginning with a pair of shows Feb. 6.
ABC/ESPN reports that television ratings for its Oct. 24-25 telecasts of the Breeders' Cup World Championships at Santa Anita Park rose slightly from 2007 figures. However, ratings remain far below those posted by NBC before ABC/ESPN took over the event in 2006.
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