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TheGreatestGame.com Promoting Thoroughbred Ownership

  • TOBA

Three Thoroughbred organizations--National Thoroughbred Racing Association, Keeneland Association, and the Thoroughbred Owners and Breeders Association--have joined forces to fund and develop TheGreatestGame, a program aimed at identifying, recruiting, and retaining new owners for the horse industry.

The Demographics of Horse Ownership

The Thoroughbred industry is attempting to cultivate new owners through TheGreatestGame.com, and the results of a comprehensive survey completed by The Matrix Group of Lexington in April identify the typical horse owner.

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