Television Rating

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National Rating For NBC's Derby Debut Was Up 40 Percent

NBC Sports' debut broadcast of the Kentucky Derby (gr. I) attracted 40 percent more viewers than a year ago. The national rating for the 5 p.m. to 6:42 p.m. program earned an 8.1 rating and captured 21 percent of viewers compared with last year when the Derby earned a 5.8 rating and a 17 percent market share. The rating is the highest since 1992 when the Derby earned a national rating of 8.9 and a 26 percent market share. Each rating point currently represents slightly more than one million households.

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