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It Pays to Advertise - By Jim Benton

It Pays to Advertise - By Jim Benton

Just study what advertising has done for basketball, football, baseball, and, yes, professional wrestling

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 Tuesday, March 01, 2011

Star Search

By John W. Russell -- Question: What sport advertises its product by focusing on frantic fans rather than prominent players? You've got it: Thoroughbred racing.

 Tuesday, March 27, 2001