Monster Energy has entered into a sponsorship arrangement with Zayat Stables' American Pharoah as the Pioneer of the Nile colt seeks to become the first Triple Crown winner since Affirmed in 1978.
Zayat Stables has struck a promotional deal with Monster, which produces various energy drinks, with just days to go before American Pharoah bids for the Triple Crown June 6 at Belmont Park.
After a record-breaking first quarter for Churchill Downs Inc., company officials expect more good news as one executive predicts record revenues from Kentucky Derby Presented by Yum! Brands (gr. I) week.
G.H. Mumm has been named the "Official Champagne of the Kentucky Derby and Churchill Downs Racetrack" under a three-year partnership.
The Breeders' Cup announced Oct. 13 a partnership with Las Vegas for the Breeders' Cup World Championships, Oct. 31-Nov. 1 at Santa Anita Park in Arcadia, Calif.
Churchill Downs and restaurant company Yum! Brands Inc. have signed a five-year agreement that extends the company's role as the presenting sponsor of the $2 million Kentucky Derby (gr. I).
Footwear company SKECHERS has signed on to sponsor California Chrome, who will shoot for the Triple Crown June 7 at Belmont Park.
William S. Farish's Lane's End Farm has entered into a multi-year agreement with Keeneland to become the signature sponsor of the Queen Elizabeth II Challenge Cup (gr. IT).
Breeders' Cup chairman Bill Farish acknowledged the organization's board of directors has some key issues it needs to address, not the least of which is the host-site selection process.
Though its name already had appeared in recent days along with the Breeders' Cup Turf Sprint (gr. IT), GEICO and Breeders' Cup Oct. 28 officially announced a marketing partnership for this year's World Championships.
The move of major bookmakers to offshore locations helped contribute to decreased wagering yield as British racing contracted 1.2% compared with four years ago, according to a recent British Horseracing Authority report.
The Maryland Jockey Club and Churchill Downs have announced sponsor partnerships with Longines, the Swiss watchmaker that has increased its involvement with Thoroughbred racing.
Gulfstream Park announced that Kenneth L. and Sarah K. Ramsey's Ramsey Farm will sponsor the Feb. 9 Kitten's Joy Gulfstream Park Turf Handicap (gr. IT).
Bob Elliston, who took over as chief operating officer at Breeders' Cup earlier this year, said the organization is assessing its position and working to improve the overall experience the World Championships has to offer.
Keeneland Association announced it has extended its sponsorship of the Keeneland Phoenix Stakes (Ire-I) at The Curragh Racecourse in Ireland for an additional three years.
Breeders' Cup said Sept. 9 it has sold all four horse farm partnerships in its "Industry Champion" category for this year's World Championships, to be held Nov. 4-5 at Churchill Downs.
John Deere will launch the John Deere Award, a competition among breeders of horses participating in the Breeders' Cup Challenge series and World Championships.
Efforts to restore the Kentucky Cup Day of Champions at Turfway Park in September are ongoing, but the return of the stakes program could hinge on sponsorships.
Turfway Park has announced that Vinery will be the title sponsor for the track's Spiral Stakes, beginning next spring. Established in 1972, the race is a grade III prep for the Kentucky Derby (gr. I).
GREY GOOSE Vodka has a new three-year deal to serve as a premier sponsor and official spirit of the Breeders' Cup World Championships.
The Jockeys' Guild will not pursue sponsorship opportunities for riders participating in the 2010 Preakness Stakes (gr. I), Guild national manager Terry Meyocks confirmed May 13.
Claiming Crown organizers will meet in Tucson, Ariz., the week of Dec. 7 to iron out details of the 2010 event and perhaps look for ways to generate purse money through sponsorships.
A top Thoroughbred owner said NetJets' sponsorship of jockeys in the May 2 Kentucky Derby Presented by Yum! Brands (gr. I) is something that can be built upon, and that owners will work with jockeys on future endeavors.
The marquee race at River Downs in Ohio will now be titled the $200,000 Budweiser Select Cradle Stakes. Since 1977, the Miller Brewing Co. had sponsored Ohio's richest race for 2-year-olds.
Three Chimneys Farm has become the two-year title sponsor of the Hopeful Stakes (gr. I) at Saratoga, the New York Racing Association announced Aug. 4.
The Taste of Arcadia will also be offering a taste of the Breeders' Cup World Championships when more than 1,200 people are expected to attend the Sept. 22 event.
Breeders' Cup and Emirates Airline have announced a renewal of their sponsorship agreement through which Emirates, an intercontinental airline based in the United Arab Emirates, will become title sponsor of the $3-million Breeders' Cup Turf (gr. IT) at the 2008 Breeders' Cup World Championships.
International has been named the official truck of Churchill Downs and the Kentucky Derby, officials said April 8. Churchill Downs Inc. and Navistar International Corp. have agreed to a two-year deal.
The Los Angeles media market and its attractiveness to sponsors played a key role in the decision by Breeders' Cup to tab Santa Anita Park as a host site for two consecutive years, Breeders' Cup president Greg Avioli said.
Breeders' Cup officials are in talks with John Deere, which gained entitlement rights to the Breeders' Cup Turf Division in 2001, to continue its sponsorship.
Television coverage of racing in Great Britain seems safeguarded for at least the next two years following the announcement that Channel 4 is in exclusive negotiations about sponsorship with Dubai Holding, whose chairman is leading owner/breeder Sheikh Mohammed.
Churchill Downs and the Kentucky Horsemen's Benevolent and Protective Association have settled a disagreement over the distribution of a portion of revenue from some sponsored races at the Louisville, Ky., track.
The National Thoroughbred Racing Association, which has called 2005 a pivotal year, is working on a revised dues formula that would generate the same amount of money, if not more, yet be more equitable in light of changes in the industry since the organization launched in 1997.
River Downs, which has the longest continually sponsored stakes in the United States with the Miller Genuine Draft Cradle Stakes, has announced an extension of Pepsi Americas' sponsorship of the Pepsi Bassinet Stakes for another three years.
The Hong Kong Derby (HK-I), the premier event on that country's racing calendar, will now become the Mercedes-Benz Hong Kong Derby. It will be run March 21 at Sha Tin.
The National Thoroughbred Racing Association will soon announce that a high-profile sponsor will kick in funds to supplement purses on state-bred championship days, officials said Feb. 2.
Though the National Thoroughbred Racing Association and Breeders' Cup have picked up title sponsors--Dodge and Nextel--for two World Thoroughbred Championships events, the number of sponsors, at least as of June 25, is a wash compared with 2002. Two other companies--NAPA and Long John Silver's--are out as title sponsors after one year.
Though a self-imposed deadline has passed, the National Thoroughbred Racing Association continues to look for ways to bring back the Great State Challenge for 2003. Sponsors are being sought in earnest for the event, which debuted last year.
For the National Thoroughbred Racing Association and the racing industry, the phrase "strength in numbers" can apply to sponsors, the wagering public, legislative clout, and even movie theaters.
The investigation into the Breeders' Cup Ultra Pick 6 fraud has triggered an industry-wide review of pari-mutuel systems and tote security, but the negative publicity hasn't doomed the pick six or chased away sponsors.
If you assume this year's Breeders' Cup World Thoroughbred Championships will be the first and last at Arlington Park, you may very well be wrong. If the Oct. 26 event meets with the satisfaction of Breeders' Cup, Arlington could become a regular host facility for the event.
The lure of the racetrack, and what can be done to make it a more attractive entertainment option, was part of the focus during the National Thoroughbred Racing Association's annual meeting.
NetJets, a company headed by Thoroughbred owner Richard Santulli, has become title sponsor of the $1-million Breeders' Cup Mile.
Hollywood Park has landed Cal Fed Bank, based in San Francisco, as sponsor of the April 28 California Gold Rush Day. The three-year deal makes Cal Fed Bank the official bank of the racetrack.
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