Sponsorship

News, Articles, Videos and other content about Sponsorship

Owners Want Input in Sponsorship Deals

Some owners who had horses in the grade I Kentucky Derby Presented by Yum! Brands are questioning the manner in which a corporate sponsorship tied to charitable causes was handled, but the Jockeys' Guild said the parties followed proper procedure.

Keeneland Race Loses Sponsor Lane's End

Keeneland Race Loses Sponsor Lane's End

After 12 years of sponsoring the Breeders' Futurity Stakes (gr. I) at Keeneland, William S. Farish's Lane's End has relinquished its support of the $500,000 event. The 1 1/16-mile Futurity for 2-year-olds is run in early October and had been sponsored by the farm since 1997.

BC Seeks Sponsor for Shipping Costs

Breeders' Cup, in a bold move to make the event even more international, has been actively seeking a sponsor to underwrite all shipping costs for overseas-trained horses, and maybe also pay for their trainers, owners, jockeys and grooms to fly to America, as well.

Desormeaux Picks Up Hooters Sponsorship

Desormeaux Picks Up Hooters Sponsorship

When Kent Desormeaux heads to the starting gate aboard Big Brown in the June 7 Belmont Stakes (gr. I), viewers won't see the lone UPS logo that was prominently placed on the jockey's pants in the Kentucky Derby Presented by Yum! Brands (gr. I) and Preakness Stakes (gr. I). Instead, Desormeaux will bear not only the UPS symbol, but also Hooters' orange logo, as the popular restaurant chain represtented by an owl peering through the "OO" in its name becomes his second official sponsor.

Dubai Duty Free to Sponsor Irish Derby

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Dubai Duty Free to Sponsor Irish Derby

Dubai Duty Free has agreed to a five-year contract to sponsor the Irish Derby (Ire-I) at the Curragh Racecourse beginning this summer. The announcement outlining the details of the new sponsorship arrangement was made April 15 at a press conference at the K-Club in County Kildare.

Sentient is New Breeders' Cup Partner

Sentient is New Breeders' Cup Partner

Breeders' Cup announced March 10 that Sentient Flight Group, a full-service private aviation company, has become the official private aviation partner of the Breeders' Cup. The Breeders' Cup partnership marks Sentient's entrance into horse racing.

Commentary: It's About Health

By - John Velazquez - Recently, the Jockeys' Guild has taken two critical actions we believe will strengthen the organization for the long term. In addition, the state of California has enacted legislation vital to jockeys and the Guild.

Alberto-Culver to Sponsor BC Juvenile Fillies

Albert-Culver Co., which first sponsored a Breeders' Cup race in 1989, has signed on as title sponsor of the Breeders' Cup Juvenile Fillies (gr. I) and the Juvenile Fillies Division, effective this year. Breeders' Cup, for the first time, now has title sponsors for all eight World Thoroughbred Championships races.

Visa to End Triple Crown Challenge Sponsorship

In what was described as a change in its marketing strategy for Thoroughbred racing, Visa USA announced Monday it would not renew its 10-year sponsorship of the Visa Triple Crown series, but would focus on a "new partnership with the sport's most venerable race, the grade I Kentucky Derby."

TVG to Sponsor Breeders' Cup Sprint

The National Thoroughbred Racing Association Breeders' Cup Limited, and Television Games Network announced Monday that TVG, the interactive sports television horse racing network and account wagering provider, will sponsor the $1 million Breeders' Cup Sprint at this year's Breeders' Cup World Thoroughbred Championships.

Aggregation of Rights, Purse Growth High on NTRA Agenda

With major contracts for television, sponsorship, and membership up for renewal this year, the National Thoroughbred Racing Association believes 2004 is the year that could spark major growth in horse racing for the long term, commissioner Tim Smith said.

Dodge Ball

By Ray Paulick -- All things being equal, it's better to support a company that is putting money into racing.

Guinness Beer Signs on as Breeders' Cup Sponsor

The National Thoroughbred Racing Association, Breeders' Cup Limited, and Guinness announced Monday that an agreement in principle has been reached for Guinness to become a sponsor of NTRA/Breeders' Cup and the $13 million Breeders' Cup World Thoroughbred Championships.

NTRA Goes Own Way in Sponsorship Sales

Having moved its sponsorship sales initiatives in house, the National Thoroughbred Racing Association is no longer using Host Communications of Lexington as its official agency. The one-year agreement, which was sealed in late 2000, ended earlier this year and wasn't renewed.

Cup Reels in Long John Silver's as Sponsor

Long John Silver's, the seafood chain that will be part of Yum! Brands Inc., will serve as title sponsor of the Breeders' Cup Juvenile Fillies (gr. I) and presenting sponsor of the National Thoroughbred Racing Association's Summer Racing Series this year.

Breeders' Cup Sprint Sponsor Discontinues Operations

Penske Auto Centers, which sponsored the $1-million Breeders' Cup Sprint and a series of prep races last year, announced April 6 it has discontinued operations of all of its automotive service centers. The company, part of the Penske group, operated service centers at Kmart stores in 44 states.

NTRA to Acquire EquiSource

The National Thoroughbred Racing Association is expected this week to fully acquire EquiSource, a corporation that managed group purchasing for the association. Once the deal is closed, a new organization called NTRA Purchasing will be formed.

NTRA Hires Senior VP of Television, Sponsorship

Chip Campbell, who has a background in sports marketing and sponsorship, has been named senior vice president of television and sponsorship for the National Thoroughbred Racing Association. He will begin Aug. 1 and be based at the NTRA's New York office.

Brown-Forman Expands Race Sponsorship

Louisville distillery and consumer products company Brown-Forman is expanding its race sponsorships. The company will sponsor six new races later this year at three tracks owned by Churchill Downs.

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