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Pros, Cons of the New Racing Media Discussed

This year's Mark Kaufman Workshop presented by the Turf Publicists of America Dec. 4 during the University of Arizona Global Symposium on Racing and Gaming tackled the topic of the new racing media.

Edwards Named Churchill VP of Marketing

At Churchill Downs, Edwards will oversee the development and implementation of marketing, branding, and social media strategies for Churchill Downs' live racing meets.

Will Racing Capitalize on Internet Gambling?

Horse racing risks the chance of being left behind again if it doesn't position itself to participate in Internet wagering outside the advance deposit wagering arena, officials said Oct. 1.

New-Look Televised Racing Series to Begin

"The Road to the Kentucky Derby," a four-Saturday package of televised stakes that stemmed from recommendations in the 2011 McKinsey and Company report, will begin March 24 with the Vinery Racing Spiral Stakes (gr. III).

Racing Hopes to Go Viral With Video Series

The Jockey Club and National Thoroughbred Racing Association introduced the first in a series of fun, edgy videos designed to build a social network following for horse racing.

Can Horse Racing Truly Harness Social Media?

Social media was called the biggest opportunity for horse racing to develop new players, but it needs to be handled in a strategic manner, panelists said Dec. 8 at the University of Arizona Symposium on Racing & Gaming.

Jockey Club Moves on Expanded TV Coverage

The recommendations in the McKinsey Report, a document design to drive growth in Thoroughbred racing, already are being implemented, including plans for four consecutive Saturdays of television coverage next spring.

Social Media Valuable Tool for Aftercare

Learning how to use social media to boost public knowledge of aftercare facilities was one of the themes on the second and final day of a professional education seminar offered by the NTRA Safety and Integrity Alliance.

Under-40 Group Launches Fantasy Racing Game

Vision 2020, a group conceived to educate and give a voice to the under-40 generation of horseracing participants, has released "Fantasy Capping," a group project designed to develop new interest in the industry.

Hail the Conquering Hero

Hail the Conquering Hero: Haskin's Smarty Jones tribute continues with installment #3.

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Keeneland to Launch Facebook Racing Game

Keeneland will expand its social media presence this spring with the launch of a non-wagering racing game on Facebook.com.