Aftercare needs a long-term strategy. read blog
Social media transforms fans from spectators to participants. read blog
This year's Mark Kaufman Workshop presented by the Turf Publicists of America Dec. 4 during the University of Arizona Global Symposium on Racing and Gaming tackled the topic of the new racing media.
At Churchill Downs, Edwards will oversee the development and implementation of marketing, branding, and social media strategies for Churchill Downs' live racing meets.
Horse racing risks the chance of being left behind again if it doesn't position itself to participate in Internet wagering outside the advance deposit wagering arena, officials said Oct. 1.
"The Road to the Kentucky Derby," a four-Saturday package of televised stakes that stemmed from recommendations in the 2011 McKinsey and Company report, will begin March 24 with the Vinery Racing Spiral Stakes (gr. III).
- By Eric Mitchell
- Northeast Region, Midwest Region, Southeast Region, Southwest Region, West Region, Kentucky
The Jockey Club and National Thoroughbred Racing Association introduced the first in a series of fun, edgy videos designed to build a social network following for horse racing.
Social media was called the biggest opportunity for horse racing to develop new players, but it needs to be handled in a strategic manner, panelists said Dec. 8 at the University of Arizona Symposium on Racing & Gaming.
- By Tom LaMarra
The recommendations in the McKinsey Report, a document design to drive growth in Thoroughbred racing, already are being implemented, including plans for four consecutive Saturdays of television coverage next spring.
Learning how to use social media to boost public knowledge of aftercare facilities was one of the themes on the second and final day of a professional education seminar offered by the NTRA Safety and Integrity Alliance.
Vision 2020, a group conceived to educate and give a voice to the under-40 generation of horseracing participants, has released "Fantasy Capping," a group project designed to develop new interest in the industry.
Hail the Conquering Hero: Haskin's Smarty Jones tribute continues with installment #3. Read Blog
Keeneland will expand its social media presence this spring with the launch of a non-wagering racing game on Facebook.com.
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