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By Sarah Reschly - If racing learns one thing from the spectacular outpouring of public emotion during Barbaro's eight-month ordeal, it should be this -- it's the horse, stupid. Your fans love your horses. From a marketing standpoint, the horse is racing's greatest asset; however, the business does little to protect it, and in so doing, is risking everything.
Tuesday, February 20, 2007+10000000)+'&millis='+new Date().getTime()+'&zid=473&referrer='+encodeURIComponent(document.location)+')
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Copyright © 2012 Blood-Horse Publications. All rights reserved internationally.
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