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Racing, Promote Thyself - By Stacy Bearse

The consequences of ignoring a national marketing initiative won't be pretty.

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$2.1 Million in Mystery Mutuel Vouchers Mailed in NTRA Promotion

The National Thoroughbred Racing Association (NTRA) announced that vouchers worth $2.1 million, including a $1 million grand prize, have been mailed to more than 360,000 consumers as part of this Saturday's NTRA Mystery Mutuel Voucher promotion.

NTRA Promotion Mails $2.2 Million in Vouchers

The National Thoroughbred Racing Association announced today that vouchers worth a total $2.2 million, including a $1 million grand prize, have been mailed to more than 420,000 consumers as part of next week's NTRA Mystery Mutuel Voucher promotion. The vouchers are redeemable for cash April 9 at participating racetracks and OTBs. The voucher giveaway is the NTRA's 10th such promotion since August 2000.

College Students: Visit Keeneland, Win a Scholarship

On Friday, April 16, college students can win $1,000 toward their education in a unique scholarship program co-presented by Keeneland and the Kentucky Thoroughbred Association (KTA).

College Students: Visit Keeneland, Win a Scholarship

On Friday, April 16, college students can win $1,000 toward their education in a unique scholarship program co-presented by Keeneland and the Kentucky Thoroughbred Association (KTA).

Mystery Voucher Worth $1M Uncashed at Oaklawn

A voucher worth $1 million was mailed to someone on the Oaklawn Park mailing list for the April 12 National Thoroughbred Racing Association Mystery Mutuel Voucher promotion. But no one cashed.

Look Like Baffert, Win Cash

Oaklawn Park is holding a Bob Baffert look-alike contest as part of its Belmont Stakes (gr. I) festivities.

Turfway Program Takes Flight -- to Nevada

In a strong promotion that links horse racing and gaming, Turfway Park will put its top 100 FasTrack Rewards program members on a private plane to Laughlin, Nev., for an all-expenses-paid junket in late November.